The Future of Online Dispute Resolution in Cross-Border E-Commerce: Challenges and Opportunities

Abstract

The enforcement of intellectual property rights in different countries has become more complicated since the advent of digital technology. This increase in complexity poses a challenge to the traditional model of IP protection. This study aims to focus on the relationship between technology, cross border IP enforcement, and the legal systems which govern them on an international level. It seeks to fill the gaps left after analyzing the existing regulations, recent case law, new technology, and the actions of international organizations. This encompasses data from 2019-2024 and includes more than 200 cases of cross-border IP regulation, legislation from 25 countries, and new technological advancements. The results shown reveal that all countries do not have the same potential when it comes to protecting IP, which means that borders should be eliminated for enforcement of region-specific rules. The research provides an innovative approach using IP block chains, artificial intelligence, and standardized digital rights management systems for international digital IP protection.